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Mr. Freeze Gets Even Cooler

Led the teaser campaign for the refurbishment of Mr. Freeze's queue, with new scenes and effects.

Client
Six Flags Over Texas
Year
2026
Mr. Freeze Gets Even Cooler — campaign image
See the announcement on LinkedIn ↗

The project

Mr. Freeze’s queue was getting a complete refurbishment with new scenes and effects. The teaser campaign gave fans a first look ahead of the 2026 season.

The coolest coaster on the planet is getting even cooler.

My role

  • Led the teaser campaign for the refurbishment.

Rendering of the refreshed Mr. Freeze queue: frosted walls, Snowy's barrels, and guest silhouettes along the railings

Rendering of the Mr. Freeze station: a Snowy's Ice Cream mural, icicles, and Mr. Freeze looming over the train

Concept renderings courtesy of Six Flags Over Texas.