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Launching the All-New DC Universe
Led the social rollout for the largest DC Universe themed area at any U.S. amusement park, working with IP partners at Warner Bros. and helping coordinate the media shoot and media day.
The launch
It’s a bird, it’s a plane, and it’s a brand-new family area!
On March 1, 2025, Six Flags Fiesta Texas opened an all-new DC Universe, billed as the largest DC Universe themed area at any amusement park in the U.S. It brought three new rides (CYBORG Cyber Revolution, SHAZAM! Tower of Eternity, and the METROPOLIS Transit Authority monorail), rethemed classics like SUPERGIRL Sky Flight and POISON IVY Toxic Spin, and new Super Hero dining at Planet Krypton.
My role
- Led the social rollout for the launch.
- Worked with IP partners at Warner Bros.
- Helped coordinate the production of the media shoot and media day.
